I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.
Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.
I’ve just completed an eBook ghost writing project about a new concept in lease-to-own for the purchase of homes. The Realtor® eBook is about 52 pages, while there are ancillary reports for Sellers, Buyers and Investors, each averaging around 19 pages.
I used photos, screen shots and did the cover design for this eBook, targeted at real estate professionals to get them to sign up and participate in the program. Approximately 65,000 words.
“Energy of the City” is a magazine published by Washington Gas, a natural gas utility serving more than one million customers in the Northeast. I appreciated the opportunity to write for their Spring Issue, released in June, 2010.
One article is a cover feature, “Top Reasons to Remodel,” and the other was “Change Your Focus When Looking for a New Home.” I’ve taken the cover and the articles and placed them in this PDF, as this is a really nice magazine with some wonderful images as well.
If I’m doing regular blog posts for a client, I set them up with a free account at MyFreeCopyright.com. This service uses the RSS feed from the blog to digitally file a copy of each post with a unique time-stamped identity. The blog owner will receive an email each time a post is protected.
While this doesn’t keep someone from stealing your content, it does create definite proof of first publication, and you can place their logo on your site to discourage copying of your content as well.
Please request this service if you want it, as there are many opinions about copyright and allowing others to use material from a blog.
This was a ghost writing project for a work-at-home online money making guru. His concepts have resulted in hundreds of highly successful work-at-home entrepreneurs who built online social networking sites to sell products, services and advertising.
It’s nuts and bolts instruction in setting up a network, growing membership, and using the content produced by those members to grow the site and get good search engine exposure. From there it’s just a matter of placing products and services related to the network’s key theme up for sale.
A ghost writing project I completed recently involved a book for a credit repair expert. In this book the consumer gets an education in how the credit reporting system and agencies work, and how to improve and maintain their credit scores and histories.
As the consumer isn’t the paying customer of Equifax, Experian and TransUnion, it’s not their interests at the top of those businesses’ importance pile. This book takes the “take care of yourself” approach.
In late 2009, for early 2010 release, I was the lead ghost writer on a book project for a well-known real estate investment trainer. This book contains real estate investing tutorials as well as real life deal details all around the country.
In mid-2009, I completed a ghost writing project, a book about Internet marketing for a company I can’t name here, but I do a lot of writing for this company about real estate investing as well. Blog posts and website articles, as well as training materials keep me fairly busy with this group.
My most recent copywriting project was for a major event in Las Vegas, March 2011. They are shooting for several thousand attendees, and I wrote a large part to the website copy to get those registrations.
The new small business technology blog at FunctionalTech.com is really going to be a fun project for me. It will help to illustrate not only my writing ability, but my tech knowledge and blogging consulting expertise as well.
Check it out, as it is filling up with great information and training videos on all aspects of technology for the independent and small business person.