Basic Real Estate Business and Startup Articles

I do a huge amount of instructional writing for Realtors just starting in the business.  Subjects range from basic property and ownership information to developing a business plan, financial planning, marketing budgeting and more.

Here is a link to a full section of my new real estate agent articles.

Writing About Blogging and Marketing with Blogs

Dozens of articles about blogging and using it effectively illustrate my expertise on the subject and my ability to write about it both conversationally and as instruction.

When you visit the link above, you’ll find a huge amount of information about how blogs can be utilized to build a business, communicate with customers, and build community good will.

Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

Marketing and Customer Service Articles

Though directed to Realtors, my articles on general marketing topics at About.com will give you an idea of my knowledge and ability to write about marketing to those in any business.

My expertise goes back many years through many entrepreneurial endeavors.  I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts.  Coupling my experience with my research abilities assures the highest quality writing for my clients.

Software and Online Services Writer

My articles at RealEstate.About.com have instructed thousands in the use of all types of software and online services in their business.  With technology evolving at such a rapid rate, a technology writer needs to have the interest and resources to keep pace.  Otherwise, articles will be old or out of date before they ever hit print or the web.

More than 40 articles at this link will illustrate, not only my technology knowledge, but also my ability to articulate tech subjects for the average person.

Consumer Real Estate Articles on Constant Content

Though I don’t get to place an article up on Constant Content very often due to time, it is a site for writing articles on speculation, and buyers find them and make a purchase. Now and then, I misunderstand what a client desires, and my article misses the mark. It’s no problem, as we clarify the project and I write another one for them.

When I have an unsold article, I place it up on Constant Content with the pen name RealEstateWriter. Here is a link to the articles I have up that are available for purchase.

Real Estate Investment Articles

A website with thousands of real estate investor subscribers commissioned me to write some basic real estate investing articles.  I wrote a short series, and an excerpt from a credit article follows:

Credit History and the Successful Real Estate Investor

Real estate investing is a business. No matter what your goals, property types, or investing strategies, investing in real estate is a game of numbers. It’s return on investment, and your profitability in the business will involve one or more of these factors:

  • buying right;
  • efficient and cost effective renovation and improvements;
  • effective management;
  • proven marketing and rental techniques; and/or
  • selling right.

We didn’t start with “buying right” without good reason. All of the rest of the items on the list can enhance your return on investment, but they’ll be playing catch-up if you didn’t make the best deal on the front end.

Too many new real estate investors place all their efforts into finding and negotiating the best price. Buying below market is quite important, but a real estate investor can give back much of the price advantage in the financing. Unless flipping a property very quickly, the financing costs of holding properties are eating away at total return from the day the deal closes.

HTML Articles

I am not an HTML expert, nor do I build web sites with HTML.  However, I am proficient in the basic HTML to lay out a text article if it’s being uploaded with some type of FTP or content management system.  Normally, the article would be delivered to the buyer as a text file, example excerpt:

<title>Investing in Rental Property – What are the Benefits?</title>

<description>Investing in rental property brings returns in multiple ways. It’s not just buy low and sell high. You can still make money, even if you don’t.</description>

<keywords>investing in rental property, benefits, income, appreciation, improvements, investment, inflation, cash flow</keywords>

<body>

Getting excited about the benefits of investing in rental property isn’t hard. When compared to stocks, bonds, commodities and other common investments, investing in rental property provides returns in more ways. It isn’t necessary to “call the market” as far as direction. Though it helps, “buying low and selling high” isn’t necessary in order to realize handsome returns from your rental property investment. Let’s look at how the benefits stack up.

<b>Positive cash flow from rents</b>, or your “rental yield” is a great draw for those investing in rental property. Rental yield, expressed as a percentage, represents the cash left over after the mortgage payment, taxes, and operational expenses like management and repair costs. It’s not uncommon for a rental property to have a 4% to 10% or higher rental yield after expenses.