It’s finally put together! Hundreds of my articles written as a freelance contributor to About.com, now TheBalance.com, is published. I’ve updated and edited to include more than 500 pages of content exclusively dedicated to how to start, market, grow and manage a successful real estate practice through growth to a brokerage.
There is also a section on Real Estate Investing for both investors and agents who want to work with them. There are the most articles in this section, simply because many of the calculations and formulas used to value property are in the investing section, though they cover information all real estate professionals should know. The major category sections in 576 pages of the book are:
Purchasers of the book will be learning a lot about tools and resources for task and transaction management, marketing tools and dozens of calculations and valuation tools. Instead of having to develop them for yourself, the book gives you an email address to send a copy of your purchase/shipping receipt so that my system can automatically send the resources email. It will contain these resources ready for you to use:
Valuation and investment calculation spreadsheets.
Task lists to import into task/transaction management tools.
CRM, Customer Relationship Management, tools.
107 page PDF eBook “Real Estate Investment Like the Gurus.”
eBook PDF “The Ultimate WordPress Real Estate Website.”
More resources noted throughout the book.
This is the best gift anyone can give to a new or soon to be new real estate agent, or one struggling to make it through the critical first two years in the business.
I’m just finishing up a book project about fix & flip real estate investing. This one was interesting because it focuses not on flipping to other investors. It’s about creating a brand and selling to the consumer home buyer. Lots of great information on branding.
I’m starting a new eBook series for the small business, “BusinessBrewBooks.com.” The series intends to provide resources to small business that are either free or very cost effective. It’s hard enough to get a business up and running these days, and I want to provide every resource that I can to help at little or no cost.
The eBooks will only cost $2.99. The first one is due out for iPad soon, but it’s already out for Kindle and Nook here:
Here are some of the free solutions you’ll learn about in the book:
– Email solutions…free.
– Phone and voicemail capability…free.
– Document, spreadsheet & presentation solutions…free.
– Image storage, video & editing services…free.
– A free website/blogging solution that gives you freedom and control…free.
– RSS and a Reader to keep up with the news and your industry…free.
– A calendar and event management solution…free.
– Customer support & communication tools…free.
– Email marketing & website forms…free.
– Document filing, storage, retrieval and organization capability…free.
– Employee files & Human Resource Management…free.
– Task and project management…free.
– Accounting/billing service…free.
I’m currently ghost writing a book about blue-chip real estate investing. It’s a different approach from several others I’ve written for other clients, as it focuses on higher quality homes. The return is better over time and appreciation potential is increased as well.
Finally, I’m not a ghost! While I’ve ghost written several books, I’m pleased to announce a book of my own for Turner Publishing Company that presents tips for first time home buyers. The title is “70 Things First-time Home Buyers Need to Know.” It’s detailed, taking the first time buyer from the decision to rent or buy, through the search for properties, then through the steps and documents in the transaction.
I’ve just completed an eBook ghost writing project about a new concept in lease-to-own for the purchase of homes. The Realtor® eBook is about 52 pages, while there are ancillary reports for Sellers, Buyers and Investors, each averaging around 19 pages.
I used photos, screen shots and did the cover design for this eBook, targeted at real estate professionals to get them to sign up and participate in the program. Approximately 65,000 words.
This was a ghost writing project for a work-at-home online money making guru. His concepts have resulted in hundreds of highly successful work-at-home entrepreneurs who built online social networking sites to sell products, services and advertising.
It’s nuts and bolts instruction in setting up a network, growing membership, and using the content produced by those members to grow the site and get good search engine exposure. From there it’s just a matter of placing products and services related to the network’s key theme up for sale.
A ghost writing project I completed recently involved a book for a credit repair expert. In this book the consumer gets an education in how the credit reporting system and agencies work, and how to improve and maintain their credit scores and histories.
As the consumer isn’t the paying customer of Equifax, Experian and TransUnion, it’s not their interests at the top of those businesses’ importance pile. This book takes the “take care of yourself” approach.
In late 2009, for early 2010 release, I was the lead ghost writer on a book project for a well-known real estate investment trainer. This book contains real estate investing tutorials as well as real life deal details all around the country.