I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.
Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.
In mid-2009, I completed a ghost writing project, a book about Internet marketing for a company I can’t name here, but I do a lot of writing for this company about real estate investing as well. Blog posts and website articles, as well as training materials keep me fairly busy with this group.
My most recent copywriting project was for a major event in Las Vegas, March 2011. They are shooting for several thousand attendees, and I wrote a large part to the website copy to get those registrations.
When it comes to entrepreneurship, starting, growing and managing a business, I’ve done it several times. I’ve been my own boss my entire adult life. Writing about business and how make it successfully are my specialty.
I do a huge amount of instructional writing for Realtors just starting in the business. Subjects range from basic property and ownership information to developing a business plan, financial planning, marketing budgeting and more.
In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool. I’ve utilized practices and written extensively on:
Web site design for maximum business potential
Search Engine Optimization
Adwords and Click Marketing
Writing web content for maximum visitor conversions
My expertise goes back many years through many entrepreneurial endeavors. I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts. Coupling my experience with my research abilities assures the highest quality writing for my clients.
In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution. This company designs websites for attorneys, doctors, accountants, etc. They are experts at website design and SEO. I am pleased that they found my abilities suitable to their project.
At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential. I was also tasked to be “real” without hype or any tactics for SEO. It’s all about the content and the meta.