Copywriting for Biggest Losers Event

I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.

Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.

Business Management and Growth Articles

When it comes to entrepreneurship, starting, growing and managing a business, I’ve done it several times.  I’ve been my own boss my entire adult life.  Writing about business and how make it successfully are my specialty.

Whether it’s starting up, customer development, marketing, advertising, technology, and so much more, get a thorough look at my knowledge and writing ability by checking out the many articles I’ve placed (all are mine) at the About.com site.

Writing About Blogging and Marketing with Blogs

Dozens of articles about blogging and using it effectively illustrate my expertise on the subject and my ability to write about it both conversationally and as instruction.

When you visit the link above, you’ll find a huge amount of information about how blogs can be utilized to build a business, communicate with customers, and build community good will.

Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

Marketing and Customer Service Articles

Though directed to Realtors, my articles on general marketing topics at About.com will give you an idea of my knowledge and ability to write about marketing to those in any business.

My expertise goes back many years through many entrepreneurial endeavors.  I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts.  Coupling my experience with my research abilities assures the highest quality writing for my clients.

SEO – Search Engine Optimization Sales Text

In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution.  This company designs websites for attorneys, doctors, accountants, etc.  They are experts at website design and SEO.  I am pleased that they found my abilities suitable to their project.

At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential.  I was also tasked to be “real” without hype or any tactics for SEO.  It’s all about the content and the meta.

Real Estate Investing Articles for Print and Web

Dean Graziosi, a real estate investment guru,  has been working with investors for many years.  He has multiple books and websites with detailed information about buying and selling real estate as an investment.  I have written some background articles for his organization.  I don’t know where they ended up, but here are some excerpts:

It’s Not About Motivation – It’s Mindset and Knowledge

Most of us know someone who just seems to be successful, no matter what they try to do.They can start a business and make it grow into something bigger than themselves, realizing wealth along the way.These same people can hit a snag, or a large setback can befall them.Perhaps their business even fails completely.Then, a little while later, they have bounced back.Another successful enterprise is up and running, and they’re financially well-off again.

One might assume that they’re just lucky, or perhaps they have been to numerous motivational seminars on being successful in business.The problem with motivation for motivation’s sake is that it works for a tiny minority of seminar attendees, and the rest try and fail yet again.Why is that?Dean Graziosi, the author of Totally Fulfilled doesn’t want to pump you up with pure motivation.These successful people, even after previous failures in business, are that way because their mindset simply will not accept any other outcome.And it isn’t about being motivated as much as it is about confidence and knowledge.

Real Estate Investment – Don’t Discount the Simple Solutions

When real estate was appreciating at a rapid rate everywhere, investment gurus popped up almost daily.And, this being America, there seems to be a need to come up with a newer and better mousetrap to prove value.The problem comes when the fundamentals of investment are ignored or replaced by so-called sophisticated strategies that multiply risk to achieve dubious rewards.

The funny thing is, now that appreciation has stopped or dramatically slowed in many markets, the gurus still keep popping up.And, the better and newer methods some are pushing are just new packaging on old ideas that didn’t work in the first place.Sometimes getting back to the simple is the solution.

An investment story that illustrates complexity and risk is a very true experience of a stock market options trader.He studied options trading and read books until he knew more than most stock brokers.There wasn’t a sophisticated strategy that he hadn’t used multiple times….though results weren’t always as planned.One day, one of his market tracking software packages produced an alert on a well known bank stock.There was a heavy spike in the purchase of options, possibly indicating something in the wind for this stock.