Agent Direct News, a print publication with more than 100,000 Realtor subscribers, also has a subscription only online version of their articles. I am a regular monthly contributor to this newspaper. Articles are around 800 words and are intended to help Realtors to embrace new technology and use it to help them be more successful.
Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.
I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.
Though I ran out of time and I finally just had to quit posting to Functional Technology.com, I leave it up for the purpose of showing my tech writing skills, as well as my knowledge in the implementation of technology in business.
As you’ll see in my posts, the purpose of the site is to demystify technology, as well as to point out free or low cost solutions for business. Though the target audience was originally Realtors, the tools and instruction are applicable to any business.
If your writing project involves technology, you can get a good feel for my style at that blog. You can also experience my tone as an online instructional resource. My style tends toward the informal, with a little humor thrown in when appropriate.
Another skill illustrated by this blog is my ability to ferret out the latest in information on any topic on the Web. I set up alerts and RSS feeds with the appropriate key words and phrases to bring me the most up-to-date information on a daily basis.
I was hired to write two to three posts a week for Ugotitfirst.com, a SMS text messaging marketing company with an innovative approach. They solicit opt-in consumers for products, services or specific businesses.
When a consumer opts to receive messages with coupons or special offers about a certain product type, advertisers can text those consumers with time sensitive offers. The response rate is amazing, as these text message recipients have asked for these offers.
I am currently writing for this client, and my posts are here.