Road Trip

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I’m in Toronto, Canada last week through this week working with a major writing client.  WebsiteBox.com and I have a 3+ year relationship, and I’m working with them in rolling out a new vertical product line with major writing requirements.

I appreciate clients who need regular work, as it helps to smooth the sometimes roller coaster income of a freelance writer.  I just finished one book as a ghost writer for another client and starting another soon.  Work is good for you.

Copywriting for Biggest Losers Event

I just finished a project for the “New Year, New You Retreat With The Biggest Losers” in Las Vegas, to be held in January 2011. Their site isn’t up yet, and I’ll update this blog with a link when it is. Copywriting is selling with words and images, and this is an interesting project. Unlike other copywriting projects with long term Web exposure, this one has a finite amount of time in which to generate registrations for the event.

Getting people to register to attend is the focus of the material, and I believe that this is going to be a really big event, with past season Biggest Losers and the show’s producers there. It should max out at the 5000 attendees they’ve limited the event to as well. I wrote Web page text, video scripts and order page material for this project.

Business Management and Growth Articles

When it comes to entrepreneurship, starting, growing and managing a business, I’ve done it several times.  I’ve been my own boss my entire adult life.  Writing about business and how make it successfully are my specialty.

Whether it’s starting up, customer development, marketing, advertising, technology, and so much more, get a thorough look at my knowledge and writing ability by checking out the many articles I’ve placed (all are mine) at the About.com site.

Basic Real Estate Business and Startup Articles

I do a huge amount of instructional writing for Realtors just starting in the business.  Subjects range from basic property and ownership information to developing a business plan, financial planning, marketing budgeting and more.

Here is a link to a full section of my new real estate agent articles.

Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

Marketing and Customer Service Articles

Though directed to Realtors, my articles on general marketing topics at About.com will give you an idea of my knowledge and ability to write about marketing to those in any business.

My expertise goes back many years through many entrepreneurial endeavors.  I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts.  Coupling my experience with my research abilities assures the highest quality writing for my clients.

Software and Online Services Writer

My articles at RealEstate.About.com have instructed thousands in the use of all types of software and online services in their business.  With technology evolving at such a rapid rate, a technology writer needs to have the interest and resources to keep pace.  Otherwise, articles will be old or out of date before they ever hit print or the web.

More than 40 articles at this link will illustrate, not only my technology knowledge, but also my ability to articulate tech subjects for the average person.