In my job as the Real Estate Business Guide writer for the New York Times website at About.com, I write about all aspects of the real estate business. Part of that is the use of technology hardware in an efficient way for marketing and business management.
A website with thousands of real estate investor subscribers commissioned me to write some basic real estate investing articles. I wrote a short series, and an excerpt from a credit article follows:
Credit History and the Successful Real Estate Investor
Real estate investing is a business. No matter what your goals, property types, or investing strategies, investing in real estate is a game of numbers. It’s return on investment, and your profitability in the business will involve one or more of these factors:
- buying right;
- efficient and cost effective renovation and improvements;
- effective management;
- proven marketing and rental techniques; and/or
- selling right.
We didn’t start with “buying right” without good reason. All of the rest of the items on the list can enhance your return on investment, but they’ll be playing catch-up if you didn’t make the best deal on the front end.
Too many new real estate investors place all their efforts into finding and negotiating the best price. Buying below market is quite important, but a real estate investor can give back much of the price advantage in the financing. Unless flipping a property very quickly, the financing costs of holding properties are eating away at total return from the day the deal closes.
I am not an HTML expert, nor do I build web sites with HTML. However, I am proficient in the basic HTML to lay out a text article if it’s being uploaded with some type of FTP or content management system. Normally, the article would be delivered to the buyer as a text file, example excerpt:
<title>Investing in Rental Property – What are the Benefits?</title>
<description>Investing in rental property brings returns in multiple ways. It’s not just buy low and sell high. You can still make money, even if you don’t.</description>
<keywords>investing in rental property, benefits, income, appreciation, improvements, investment, inflation, cash flow</keywords>
Getting excited about the benefits of investing in rental property isn’t hard. When compared to stocks, bonds, commodities and other common investments, investing in rental property provides returns in more ways. It isn’t necessary to “call the market” as far as direction. Though it helps, “buying low and selling high” isn’t necessary in order to realize handsome returns from your rental property investment. Let’s look at how the benefits stack up.
<b>Positive cash flow from rents</b>, or your “rental yield” is a great draw for those investing in rental property. Rental yield, expressed as a percentage, represents the cash left over after the mortgage payment, taxes, and operational expenses like management and repair costs. It’s not uncommon for a rental property to have a 4% to 10% or higher rental yield after expenses.
In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution. This company designs websites for attorneys, doctors, accountants, etc. They are experts at website design and SEO. I am pleased that they found my abilities suitable to their project.
At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential. I was also tasked to be “real” without hype or any tactics for SEO. It’s all about the content and the meta.
Netprofession.com commissions me to create content for their website. Their business is in website design for professionals, including attorneys, doctors, realtors, etc. This is a new account, but one article is already up on the site at this link.
This is a good account to illustrate my knowledge in website design and search engine optimization. These are the experts, selling these services to others. They carefully evaluated my qualifications and are using me for more content in the future.
If you go to http://www.movoxo.com, you’ll find some movie previews at the Realtor Videos tab. I was hired to write the scripts for some of these videos. There was some editing after I delivered the text, and their people placed all the images.
If you need scripting for videos or speeches, I’m here to help. I can provide scripting from formal through educational to light and fun on topics related to my experience in:
- Real Estate
- HVAC Contracting
- Internet Marketing
- Search Engine Optimization
- Adwords and Yahoo Marketing
- Web Site Design
- Blogs and Blogging
- Technology Solutions
- Business Management
- Entrepreneurial Topics
LandReport.com, the online version of the upscale magazine of the same name, commissioned me to write a piece about water rights in New Mexico. It involved my own knowledge, research and an interview with a water rights attorney.
One client who would never divulge their company, nor where they intended to use the 100+ pages of web material I wrote for them, wanted extensive detail to instruct homeowners in every facet of the home sale process.
I wrote about everything from choosing a Realtor to preparation of the home, marketing, contracts, negotiations, and closing. Here’s one short excerpt:
Condition and Home Preparation
Selling your home can be an exciting and profitable process. Or it can be disappointing when you see the bottom line on the settlement statement at closing. You have some control over that bottom line. Selling a home is a competitive process. There are other homes out there, possibly even on your street, that want those buyers as much as you do. If you can make your home more desireable than others around you, it’s possible to generate better offers or possibly even competition among buyers.
Marketing, web sites, and advertisement is important. But they won’t help a bit if buyers arrive and are turned off by the condition of your home. Consider the preparation for sale a three step process:
- The Plan – Gather information and compare your home to the competition.
- The Inspection – You or professionals determine what the problems are.
- Getting it Done – Get repairs and improvements done well and economically.
Dean Graziosi, a real estate investment guru, has been working with investors for many years. He has multiple books and websites with detailed information about buying and selling real estate as an investment. I have written some background articles for his organization. I don’t know where they ended up, but here are some excerpts:
It’s Not About Motivation – It’s Mindset and Knowledge
Most of us know someone who just seems to be successful, no matter what they try to do.They can start a business and make it grow into something bigger than themselves, realizing wealth along the way.These same people can hit a snag, or a large setback can befall them.Perhaps their business even fails completely.Then, a little while later, they have bounced back.Another successful enterprise is up and running, and they’re financially well-off again.
One might assume that they’re just lucky, or perhaps they have been to numerous motivational seminars on being successful in business.The problem with motivation for motivation’s sake is that it works for a tiny minority of seminar attendees, and the rest try and fail yet again.Why is that?Dean Graziosi, the author of Totally Fulfilled doesn’t want to pump you up with pure motivation.These successful people, even after previous failures in business, are that way because their mindset simply will not accept any other outcome.And it isn’t about being motivated as much as it is about confidence and knowledge.
Real Estate Investment – Don’t Discount the Simple Solutions
When real estate was appreciating at a rapid rate everywhere, investment gurus popped up almost daily.And, this being America, there seems to be a need to come up with a newer and better mousetrap to prove value.The problem comes when the fundamentals of investment are ignored or replaced by so-called sophisticated strategies that multiply risk to achieve dubious rewards.
The funny thing is, now that appreciation has stopped or dramatically slowed in many markets, the gurus still keep popping up.And, the better and newer methods some are pushing are just new packaging on old ideas that didn’t work in the first place.Sometimes getting back to the simple is the solution.
An investment story that illustrates complexity and risk is a very true experience of a stock market options trader.He studied options trading and read books until he knew more than most stock brokers.There wasn’t a sophisticated strategy that he hadn’t used multiple times….though results weren’t always as planned.One day, one of his market tracking software packages produced an alert on a well known bank stock.There was a heavy spike in the purchase of options, possibly indicating something in the wind for this stock.
Agent Direct News, a print publication with more than 100,000 Realtor subscribers, also has a subscription only online version of their articles. I am a regular monthly contributor to this newspaper. Articles are around 800 words and are intended to help Realtors to embrace new technology and use it to help them be more successful.