E-Marketing – Email or Blog

Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.

I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.

Here’s the link to the story.

Technology and Real Estate – Intranets for Real Estate

With a circulation of more than 1.2 million readers, Realtor Magazine is quite careful in their editorial acceptance and writing policy. I am gratified to have been asked to contribute two articles to their Tech@Work feature column in the past. One is the use of an intranet in the management of a real estate brokerage.

Here’s the link to the online version.

Consumer Real Estate Articles for Realtor Sites

A Canadian consulting and web design company hired me to do 1000 word articles for the websites of their Realtor clients. As they resell these articles, I cannot place links or content here, as I’m not sure where they ended up. Titles were as follows:

Here are some titles and excerpts:

Why Buyers Need a Real Estate Professional

With the Internet providing huge amounts of information about homes listed for sale, it is easy to get the idea that an enterprising person can go it alone in locating and purchasing a home. Let’s work our way through some information and situations and see what a buyer will encounter in the real estate market.

The Internet is a great tool for home buyers. There are not only a great number of sites with home listings, some of them even offer valuation estimates and comparisons. What could be the problem with this information glut? Briefly, there is just too much, and much of it cannot be verified for accuracy.

· A real estate professional will help you to weed through the massive data available out there.

· Your real estate professional will have access to some resources not available to you.

· Sold property data is just one small piece of the valuation puzzle.

· Experience in the local market adds invaluable insight into hard numbers from a computer.

How Do Real Estate Pros Price a Listing?

A very accurate saying is that “Any home will sell once you get the price right.” Of course, this is usually said from the perspective of dropping a price until it’s too attractive to pass up. Actually, the accurate pricing of your home prior to listing is as much an art as it is a science.

The Science:

Computers have helped a lot in the data and science aspects of pricing homes for sale. The real estate professional looks at many data sets in the process, including:

· Records of recent sales in the neighborhood or area.

· Currently listed comparable homes.

· Historical trends in price appreciation.

· Feature comparisons for mechanical value adjustments for differences.

Real Estate Consumer and Investment Articles

Though this client at http://acepropertyinvestments.com is in site redesign, with my content not yet up, I have done multiple small writing projects for them. The general focus is on Rent to Own and Lease Purchase as a viable option for all involved, Buyers, Sellers and Realtors.

Here are a couple of titles and excerpts:

The Buyer’s Guide to Home Purchase Negotiations

Webster’s Unabridged Dictionary defines “negotiation” as “a conferring, discussing or bargaining for an agreement.” Turning a negotiation into a battle of wills is rarely a strategy of value.

As a buyer in a real estate negotiation, you are making the first contact with the seller via your purchase offer. This is a defining moment, and how you craft your offer often sets the tone of the entire negotiation process. The most successful negotiations almost always end with all parties feeling like winners. Don’t let your offer create ill will with a seller, as this will usually result in a difficult proces

Does this mean that a buyer shouldn’t make an offer significantly lower than the asking price? This will depend on the current market, as well as property condition and perceived seller motivation.

Understanding Title Insurance

Most homeowners are quite careful to examine their homeowner insurance policy for the dollar amounts of coverage, as well as the damage and events that are covered and which aren’t. There should be even more attention focused on the coverage provided by title insurance.

In most real estate purchase transactions, a document called a “title insurance binder” is issued to the buyer. This document “binds” the insurer to the issuance of a policy of title insurance with certain exceptions and requirements.

Title insurance provides protection to a property owner for possible future actions of others, or information discovered, that damages the property owner’s benefits of ownership. It does not cover restrictions or other limits on use that already exist

My Own Technology Blog – Finding Tech Gems

Though I ran out of time and I finally just had to quit posting to Functional Technology.com, I leave it up for the purpose of showing my tech writing skills, as well as my knowledge in the implementation of technology in business.

As you’ll see in my posts, the purpose of the site is to demystify technology, as well as to point out free or low cost solutions for business. Though the target audience was originally Realtors, the tools and instruction are applicable to any business.

If your writing project involves technology, you can get a good feel for my style at that blog. You can also experience my tone as an online instructional resource. My style tends toward the informal, with a little humor thrown in when appropriate.

Another skill illustrated by this blog is my ability to ferret out the latest in information on any topic on the Web. I set up alerts and RSS feeds with the appropriate key words and phrases to bring me the most up-to-date information on a daily basis.