E-Marketing – Email or Blog

Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.

I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.

Here’s the link to the story.

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