Actually, the blogging I’m doing under my own name at Line Meets Curve, is to promote their online building project collaboration platform. It is an extensive collaboration and communication site for construction projects. The focus of my blog posts is more of a “contractor participant” type of content, thus the category, “A Different Take.”
With three posts per week about communication on the job between architects, engineers and construction companies, a backlog of research material is required. I subscribe to numerous feeds and newsletters in the industry, and archive the research in order to produce timely material.
Dozens of articles about blogging and using it effectively illustrate my expertise on the subject and my ability to write about it both conversationally and as instruction.
When you visit the link above, you’ll find a huge amount of information about how blogs can be utilized to build a business, communicate with customers, and build community good will.
I am not an HTML expert, nor do I build web sites with HTML. However, I am proficient in the basic HTML to lay out a text article if it’s being uploaded with some type of FTP or content management system. Normally, the article would be delivered to the buyer as a text file, example excerpt:
<title>Investing in Rental Property – What are the Benefits?</title>
<description>Investing in rental property brings returns in multiple ways. It’s not just buy low and sell high. You can still make money, even if you don’t.</description>
<keywords>investing in rental property, benefits, income, appreciation, improvements, investment, inflation, cash flow</keywords>
Getting excited about the benefits of investing in rental property isn’t hard. When compared to stocks, bonds, commodities and other common investments, investing in rental property provides returns in more ways. It isn’t necessary to “call the market” as far as direction. Though it helps, “buying low and selling high” isn’t necessary in order to realize handsome returns from your rental property investment. Let’s look at how the benefits stack up.
<b>Positive cash flow from rents</b>, or your “rental yield” is a great draw for those investing in rental property. Rental yield, expressed as a percentage, represents the cash left over after the mortgage payment, taxes, and operational expenses like management and repair costs. It’s not uncommon for a rental property to have a 4% to 10% or higher rental yield after expenses.
TangentWorks.com hired me to write three blog posts per week for their blog Line Meets Curve. The posts at that link which I’ve written are credited to me by name. Their product is an online project management collaboration tool. My niche was to write about the process from the point of view of the involved contractors, due to my previous experience in the contracting industry.
In this case, I’m writing posts about the issues that cause cost overruns and communication problems on complex construction projects. My client’s product helps to promote better communication on the job, and thus is effective at cutting costs. I post directly to their WordPress blog.
When I write regular ongoing blog posts, my procedure is to set up Google Alerts and to seek out RSS feeds to provide me with current and daily updates on the subject matter about which I’m blogging. I gather the material, consider appropriateness and then write posts using these other sites, articles and blog posts as references and springboards to commentary that promotes the interests of my client.