One client who would never divulge their company, nor where they intended to use the 100+ pages of web material I wrote for them, wanted extensive detail to instruct homeowners in every facet of the home sale process.
I wrote about everything from choosing a Realtor to preparation of the home, marketing, contracts, negotiations, and closing. Here’s one short excerpt:
Condition and Home Preparation
Selling your home can be an exciting and profitable process. Or it can be disappointing when you see the bottom line on the settlement statement at closing. You have some control over that bottom line. Selling a home is a competitive process. There are other homes out there, possibly even on your street, that want those buyers as much as you do. If you can make your home more desireable than others around you, it’s possible to generate better offers or possibly even competition among buyers.
Marketing, web sites, and advertisement is important. But they won’t help a bit if buyers arrive and are turned off by the condition of your home. Consider the preparation for sale a three step process:
- The Plan – Gather information and compare your home to the competition.
- The Inspection – You or professionals determine what the problems are.
- Getting it Done – Get repairs and improvements done well and economically.