Business Management and Growth Articles

When it comes to entrepreneurship, starting, growing and managing a business, I’ve done it several times.  I’ve been my own boss my entire adult life.  Writing about business and how make it successfully are my specialty.

Whether it’s starting up, customer development, marketing, advertising, technology, and so much more, get a thorough look at my knowledge and writing ability by checking out the many articles I’ve placed (all are mine) at the About.com site.

Basic Real Estate Business and Startup Articles

I do a huge amount of instructional writing for Realtors just starting in the business.  Subjects range from basic property and ownership information to developing a business plan, financial planning, marketing budgeting and more.

Here is a link to a full section of my new real estate agent articles.

Writing About Blogging and Marketing with Blogs

Dozens of articles about blogging and using it effectively illustrate my expertise on the subject and my ability to write about it both conversationally and as instruction.

When you visit the link above, you’ll find a huge amount of information about how blogs can be utilized to build a business, communicate with customers, and build community good will.

Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

Marketing and Customer Service Articles

Though directed to Realtors, my articles on general marketing topics at About.com will give you an idea of my knowledge and ability to write about marketing to those in any business.

My expertise goes back many years through many entrepreneurial endeavors.  I’ve worked with the public, Realtors, contractors and other business owners in developing effective marketing efforts.  Coupling my experience with my research abilities assures the highest quality writing for my clients.

Technology Articles for Realtors

Agent Direct News, a print publication with more than 100,000 Realtor subscribers, also has a subscription only online version of their articles.  I am a regular monthly contributor to this newspaper.  Articles are around 800 words and are intended to help Realtors to embrace new technology and use it to help them be more successful.

Here’s a link to one of the article’s text.

E-Marketing – Email or Blog

Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.

I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.

Here’s the link to the story.

Blog Posts for Innovative Text Message Marketing

I was hired to write two to three posts a week for Ugotitfirst.com, a SMS text messaging marketing company with an innovative approach.  They solicit opt-in consumers for products, services or specific businesses.

When a consumer opts to receive messages with coupons or special offers about a certain product type, advertisers can text those consumers with time sensitive offers.  The response rate is amazing, as these text message recipients have asked for these offers.

I am currently writing for this client, and my posts are here.