Consumer Home Sale Articles

One client who would never divulge their company, nor where they intended to use the 100+ pages of web material I wrote for them, wanted extensive detail to instruct homeowners in every facet of the home sale process.

I wrote about everything from choosing a Realtor to preparation of the home, marketing, contracts, negotiations, and closing.  Here’s one short excerpt:

Condition and Home Preparation

Selling your home can be an exciting and profitable process. Or it can be disappointing when you see the bottom line on the settlement statement at closing. You have some control over that bottom line. Selling a home is a competitive process. There are other homes out there, possibly even on your street, that want those buyers as much as you do. If you can make your home more desireable than others around you, it’s possible to generate better offers or possibly even competition among buyers.

Marketing, web sites, and advertisement is important. But they won’t help a bit if buyers arrive and are turned off by the condition of your home. Consider the preparation for sale a three step process:

  • The Plan – Gather information and compare your home to the competition.
  • The Inspection – You or professionals determine what the problems are.
  • Getting it Done – Get repairs and improvements done well and economically.

Consumer Real Estate Articles for Realtor Sites

A Canadian consulting and web design company hired me to do 1000 word articles for the websites of their Realtor clients. As they resell these articles, I cannot place links or content here, as I’m not sure where they ended up. Titles were as follows:

Here are some titles and excerpts:

Why Buyers Need a Real Estate Professional

With the Internet providing huge amounts of information about homes listed for sale, it is easy to get the idea that an enterprising person can go it alone in locating and purchasing a home. Let’s work our way through some information and situations and see what a buyer will encounter in the real estate market.

The Internet is a great tool for home buyers. There are not only a great number of sites with home listings, some of them even offer valuation estimates and comparisons. What could be the problem with this information glut? Briefly, there is just too much, and much of it cannot be verified for accuracy.

· A real estate professional will help you to weed through the massive data available out there.

· Your real estate professional will have access to some resources not available to you.

· Sold property data is just one small piece of the valuation puzzle.

· Experience in the local market adds invaluable insight into hard numbers from a computer.

How Do Real Estate Pros Price a Listing?

A very accurate saying is that “Any home will sell once you get the price right.” Of course, this is usually said from the perspective of dropping a price until it’s too attractive to pass up. Actually, the accurate pricing of your home prior to listing is as much an art as it is a science.

The Science:

Computers have helped a lot in the data and science aspects of pricing homes for sale. The real estate professional looks at many data sets in the process, including:

· Records of recent sales in the neighborhood or area.

· Currently listed comparable homes.

· Historical trends in price appreciation.

· Feature comparisons for mechanical value adjustments for differences.