Writing About Marketing with Websites and Email

In more than 40 articles at this link, you’ll be able to evaluate my marketing expertise, internet and web design knowledge, and my ability to write about email and its use as a marketing tool.  I’ve utilized practices and written extensively on:

  • Web site design for maximum business potential
  • Search Engine Optimization
  • Adwords and Click Marketing
  • Writing web content for maximum visitor conversions
  • Using email as a marketing tool – drip email
  • Email newsletters

SEO – Search Engine Optimization Sales Text

In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution.  This company designs websites for attorneys, doctors, accountants, etc.  They are experts at website design and SEO.  I am pleased that they found my abilities suitable to their project.

At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential.  I was also tasked to be “real” without hype or any tactics for SEO.  It’s all about the content and the meta.

Consumer Real Estate Articles for Realtor Sites

A Canadian consulting and web design company hired me to do 1000 word articles for the websites of their Realtor clients. As they resell these articles, I cannot place links or content here, as I’m not sure where they ended up. Titles were as follows:

Here are some titles and excerpts:

Why Buyers Need a Real Estate Professional

With the Internet providing huge amounts of information about homes listed for sale, it is easy to get the idea that an enterprising person can go it alone in locating and purchasing a home. Let’s work our way through some information and situations and see what a buyer will encounter in the real estate market.

The Internet is a great tool for home buyers. There are not only a great number of sites with home listings, some of them even offer valuation estimates and comparisons. What could be the problem with this information glut? Briefly, there is just too much, and much of it cannot be verified for accuracy.

· A real estate professional will help you to weed through the massive data available out there.

· Your real estate professional will have access to some resources not available to you.

· Sold property data is just one small piece of the valuation puzzle.

· Experience in the local market adds invaluable insight into hard numbers from a computer.

How Do Real Estate Pros Price a Listing?

A very accurate saying is that “Any home will sell once you get the price right.” Of course, this is usually said from the perspective of dropping a price until it’s too attractive to pass up. Actually, the accurate pricing of your home prior to listing is as much an art as it is a science.

The Science:

Computers have helped a lot in the data and science aspects of pricing homes for sale. The real estate professional looks at many data sets in the process, including:

· Records of recent sales in the neighborhood or area.

· Currently listed comparable homes.

· Historical trends in price appreciation.

· Feature comparisons for mechanical value adjustments for differences.