Consumer Real Estate Articles on Constant Content

Though I don’t get to place an article up on Constant Content very often due to time, it is a site for writing articles on speculation, and buyers find them and make a purchase. Now and then, I misunderstand what a client desires, and my article misses the mark. It’s no problem, as we clarify the project and I write another one for them.

When I have an unsold article, I place it up on Constant Content with the pen name RealEstateWriter. Here is a link to the articles I have up that are available for purchase.

Real Estate Investment Articles

A website with thousands of real estate investor subscribers commissioned me to write some basic real estate investing articles.  I wrote a short series, and an excerpt from a credit article follows:

Credit History and the Successful Real Estate Investor

Real estate investing is a business. No matter what your goals, property types, or investing strategies, investing in real estate is a game of numbers. It’s return on investment, and your profitability in the business will involve one or more of these factors:

  • buying right;
  • efficient and cost effective renovation and improvements;
  • effective management;
  • proven marketing and rental techniques; and/or
  • selling right.

We didn’t start with “buying right” without good reason. All of the rest of the items on the list can enhance your return on investment, but they’ll be playing catch-up if you didn’t make the best deal on the front end.

Too many new real estate investors place all their efforts into finding and negotiating the best price. Buying below market is quite important, but a real estate investor can give back much of the price advantage in the financing. Unless flipping a property very quickly, the financing costs of holding properties are eating away at total return from the day the deal closes.

HTML Articles

I am not an HTML expert, nor do I build web sites with HTML.  However, I am proficient in the basic HTML to lay out a text article if it’s being uploaded with some type of FTP or content management system.  Normally, the article would be delivered to the buyer as a text file, example excerpt:

<title>Investing in Rental Property – What are the Benefits?</title>

<description>Investing in rental property brings returns in multiple ways. It’s not just buy low and sell high. You can still make money, even if you don’t.</description>

<keywords>investing in rental property, benefits, income, appreciation, improvements, investment, inflation, cash flow</keywords>

<body>

Getting excited about the benefits of investing in rental property isn’t hard. When compared to stocks, bonds, commodities and other common investments, investing in rental property provides returns in more ways. It isn’t necessary to “call the market” as far as direction. Though it helps, “buying low and selling high” isn’t necessary in order to realize handsome returns from your rental property investment. Let’s look at how the benefits stack up.

<b>Positive cash flow from rents</b>, or your “rental yield” is a great draw for those investing in rental property. Rental yield, expressed as a percentage, represents the cash left over after the mortgage payment, taxes, and operational expenses like management and repair costs. It’s not uncommon for a rental property to have a 4% to 10% or higher rental yield after expenses.

SEO – Search Engine Optimization Sales Text

In my ongoing website content creation for Netprofession.com, I was asked to write the text for their web page introducing the power of their SEO tools in their web design solution.  This company designs websites for attorneys, doctors, accountants, etc.  They are experts at website design and SEO.  I am pleased that they found my abilities suitable to their project.

At their SEO introductory page, my text is written to point out their content management system, its features that make it easy to self-manage one’s content and to maximize the SEO potential.  I was also tasked to be “real” without hype or any tactics for SEO.  It’s all about the content and the meta.

Website Content Management and SEO

Netprofession.com commissions me to create content for their website.  Their business is in website design for professionals, including attorneys, doctors, realtors, etc.  This is a new account, but one article is already up on the site at this link.

This is a good account to illustrate my knowledge in website design and search engine optimization.  These are the experts, selling these services to others.  They carefully evaluated my qualifications and are using me for more content in the future.

Reverse Mortgage and FHA Loan Articles

A regular client sends requests for articles monthly. Most are on mortgages, financing, the FHA and reverse mortgages. Here are a couple of excerpts of the latest:

What Is a Reverse Mortgage?

Homeowners are familiar with how a normal mortgage works. If you own a home, you have likely paid monthly payments on a mortgage, or more than one in your lifetime. The characteristics of the normal type mortgage include:

· You pay a monthly payment.

· The lender takes out interest and some is applied to your growing equity.

· Your equity builds up over time as you continue your payments.

· Your payoff amount to fully end the mortgage goes down over time.

· If you sell, you normally would pay off the balance on the loan, leaving your equity minus selling expenses.

Now there’s a new mortgage out there called the “Reverse Mortgage.” We’re going to turn the normal mortgage on its head and you get paid instead of the lender. It’s a mortgage whose time has come with the maturing of the Baby Boomer generation, and its characteristics include:

FHA Loans – Multiple Solutions to Mortgage Needs

The Federal Housing Administration (FHA) insures mortgages made by qualified lenders to people purchasing or refinancing a home of their own. Lenders can expand home loans to many more individuals because they can rely on the FHA insurance in case of a default. Of course, there are minimum requirements, but there are also several different types of loans that make home ownership available to many. Let’s look at the types of loans, and the situations in which they apply.

FHA Fixed Rate Mortgage (Section 203b) – This mortgage provides funds for either purchase or refinance of one to four family housing units. The fixed rate feature means that the interest rate remains stable at the initial rate throughout the loan period.

· Down payments can be lower than conventional mortgages, sometimes as low as 3% of the appraised value of the home.

· Many of the closing costs related to a mortgage loan can be financed in this type of FHA loan. That even includes the initial loan insurance premium.

By limiting fees that lenders can charge for certain items and services, the FHA fixed

Movie Scripts for Realtor Web Sites

If you go to http://www.movoxo.com, you’ll find some movie previews at the Realtor Videos tab.  I was hired to write the scripts for some of these videos.  There was some editing after I delivered the text, and their people placed all the images.

If you need scripting for videos or speeches, I’m here to help.  I can provide scripting from formal through educational to light and fun on topics related to my experience in:

  • Real Estate
  • Construction
  • HVAC Contracting
  • Internet Marketing
  • Search Engine Optimization
  • Adwords and Yahoo Marketing
  • Web Site Design
  • Blogs and Blogging
  • WordPress
  • Technology Solutions
  • Business Management
  • Entrepreneurial Topics

Consumer Home Sale Articles

One client who would never divulge their company, nor where they intended to use the 100+ pages of web material I wrote for them, wanted extensive detail to instruct homeowners in every facet of the home sale process.

I wrote about everything from choosing a Realtor to preparation of the home, marketing, contracts, negotiations, and closing.  Here’s one short excerpt:

Condition and Home Preparation

Selling your home can be an exciting and profitable process. Or it can be disappointing when you see the bottom line on the settlement statement at closing. You have some control over that bottom line. Selling a home is a competitive process. There are other homes out there, possibly even on your street, that want those buyers as much as you do. If you can make your home more desireable than others around you, it’s possible to generate better offers or possibly even competition among buyers.

Marketing, web sites, and advertisement is important. But they won’t help a bit if buyers arrive and are turned off by the condition of your home. Consider the preparation for sale a three step process:

  • The Plan – Gather information and compare your home to the competition.
  • The Inspection – You or professionals determine what the problems are.
  • Getting it Done – Get repairs and improvements done well and economically.