Real Estate Investing Articles for Print and Web

Dean Graziosi, a real estate investment guru,  has been working with investors for many years.  He has multiple books and websites with detailed information about buying and selling real estate as an investment.  I have written some background articles for his organization.  I don’t know where they ended up, but here are some excerpts:

It’s Not About Motivation – It’s Mindset and Knowledge

Most of us know someone who just seems to be successful, no matter what they try to do.They can start a business and make it grow into something bigger than themselves, realizing wealth along the way.These same people can hit a snag, or a large setback can befall them.Perhaps their business even fails completely.Then, a little while later, they have bounced back.Another successful enterprise is up and running, and they’re financially well-off again.

One might assume that they’re just lucky, or perhaps they have been to numerous motivational seminars on being successful in business.The problem with motivation for motivation’s sake is that it works for a tiny minority of seminar attendees, and the rest try and fail yet again.Why is that?Dean Graziosi, the author of Totally Fulfilled doesn’t want to pump you up with pure motivation.These successful people, even after previous failures in business, are that way because their mindset simply will not accept any other outcome.And it isn’t about being motivated as much as it is about confidence and knowledge.

Real Estate Investment – Don’t Discount the Simple Solutions

When real estate was appreciating at a rapid rate everywhere, investment gurus popped up almost daily.And, this being America, there seems to be a need to come up with a newer and better mousetrap to prove value.The problem comes when the fundamentals of investment are ignored or replaced by so-called sophisticated strategies that multiply risk to achieve dubious rewards.

The funny thing is, now that appreciation has stopped or dramatically slowed in many markets, the gurus still keep popping up.And, the better and newer methods some are pushing are just new packaging on old ideas that didn’t work in the first place.Sometimes getting back to the simple is the solution.

An investment story that illustrates complexity and risk is a very true experience of a stock market options trader.He studied options trading and read books until he knew more than most stock brokers.There wasn’t a sophisticated strategy that he hadn’t used multiple times….though results weren’t always as planned.One day, one of his market tracking software packages produced an alert on a well known bank stock.There was a heavy spike in the purchase of options, possibly indicating something in the wind for this stock.

Technology Articles for Realtors

Agent Direct News, a print publication with more than 100,000 Realtor subscribers, also has a subscription only online version of their articles.  I am a regular monthly contributor to this newspaper.  Articles are around 800 words and are intended to help Realtors to embrace new technology and use it to help them be more successful.

Here’s a link to one of the article’s text.

E-Marketing – Email or Blog

Realtor Magazine, with a circulation of more than 1.2 million Realtor readers, asked me to do an article for both print and online concerning the decision of whether to use email and newsletters or a blog for real estate marketing and ongoing client communication.

I have extensive experience doing both, and tried to present a balanced analysis, though I am very much in favor of the blogging method, with an email newsletter created from the blog’s posts.

Here’s the link to the story.

Technology and Real Estate – Intranets for Real Estate

With a circulation of more than 1.2 million readers, Realtor Magazine is quite careful in their editorial acceptance and writing policy. I am gratified to have been asked to contribute two articles to their Tech@Work feature column in the past. One is the use of an intranet in the management of a real estate brokerage.

Here’s the link to the online version.

Consumer Real Estate Articles for Realtor Sites

A Canadian consulting and web design company hired me to do 1000 word articles for the websites of their Realtor clients. As they resell these articles, I cannot place links or content here, as I’m not sure where they ended up. Titles were as follows:

Here are some titles and excerpts:

Why Buyers Need a Real Estate Professional

With the Internet providing huge amounts of information about homes listed for sale, it is easy to get the idea that an enterprising person can go it alone in locating and purchasing a home. Let’s work our way through some information and situations and see what a buyer will encounter in the real estate market.

The Internet is a great tool for home buyers. There are not only a great number of sites with home listings, some of them even offer valuation estimates and comparisons. What could be the problem with this information glut? Briefly, there is just too much, and much of it cannot be verified for accuracy.

· A real estate professional will help you to weed through the massive data available out there.

· Your real estate professional will have access to some resources not available to you.

· Sold property data is just one small piece of the valuation puzzle.

· Experience in the local market adds invaluable insight into hard numbers from a computer.

How Do Real Estate Pros Price a Listing?

A very accurate saying is that “Any home will sell once you get the price right.” Of course, this is usually said from the perspective of dropping a price until it’s too attractive to pass up. Actually, the accurate pricing of your home prior to listing is as much an art as it is a science.

The Science:

Computers have helped a lot in the data and science aspects of pricing homes for sale. The real estate professional looks at many data sets in the process, including:

· Records of recent sales in the neighborhood or area.

· Currently listed comparable homes.

· Historical trends in price appreciation.

· Feature comparisons for mechanical value adjustments for differences.

Real Estate Consumer and Investment Articles

Though this client at http://acepropertyinvestments.com is in site redesign, with my content not yet up, I have done multiple small writing projects for them. The general focus is on Rent to Own and Lease Purchase as a viable option for all involved, Buyers, Sellers and Realtors.

Here are a couple of titles and excerpts:

The Buyer’s Guide to Home Purchase Negotiations

Webster’s Unabridged Dictionary defines “negotiation” as “a conferring, discussing or bargaining for an agreement.” Turning a negotiation into a battle of wills is rarely a strategy of value.

As a buyer in a real estate negotiation, you are making the first contact with the seller via your purchase offer. This is a defining moment, and how you craft your offer often sets the tone of the entire negotiation process. The most successful negotiations almost always end with all parties feeling like winners. Don’t let your offer create ill will with a seller, as this will usually result in a difficult proces

Does this mean that a buyer shouldn’t make an offer significantly lower than the asking price? This will depend on the current market, as well as property condition and perceived seller motivation.

Understanding Title Insurance

Most homeowners are quite careful to examine their homeowner insurance policy for the dollar amounts of coverage, as well as the damage and events that are covered and which aren’t. There should be even more attention focused on the coverage provided by title insurance.

In most real estate purchase transactions, a document called a “title insurance binder” is issued to the buyer. This document “binds” the insurer to the issuance of a policy of title insurance with certain exceptions and requirements.

Title insurance provides protection to a property owner for possible future actions of others, or information discovered, that damages the property owner’s benefits of ownership. It does not cover restrictions or other limits on use that already exist

My Own Technology Blog – Finding Tech Gems

Though I ran out of time and I finally just had to quit posting to Functional Technology.com, I leave it up for the purpose of showing my tech writing skills, as well as my knowledge in the implementation of technology in business.

As you’ll see in my posts, the purpose of the site is to demystify technology, as well as to point out free or low cost solutions for business. Though the target audience was originally Realtors, the tools and instruction are applicable to any business.

If your writing project involves technology, you can get a good feel for my style at that blog. You can also experience my tone as an online instructional resource. My style tends toward the informal, with a little humor thrown in when appropriate.

Another skill illustrated by this blog is my ability to ferret out the latest in information on any topic on the Web. I set up alerts and RSS feeds with the appropriate key words and phrases to bring me the most up-to-date information on a daily basis.

Blog Posts for Architecture, Engineering, Construction

TangentWorks.com hired me to write three blog posts per week for their blog Line Meets Curve. The posts at that link which I’ve written are credited to me by name.  Their product is an online project management collaboration tool.  My niche was to write about the process from the point of view of the involved contractors, due to my previous experience in the contracting industry.

In this case, I’m writing posts about the issues that cause cost overruns and communication problems on complex construction projects.  My client’s product helps to promote better communication on the job, and thus is effective at cutting costs.  I post directly to their WordPress blog.

When I write regular ongoing blog posts, my procedure is to set up Google Alerts and to seek out RSS feeds to provide me with current and daily updates on the subject matter about which I’m blogging.  I gather the material, consider appropriateness and then write posts using these other sites, articles and blog posts as references and springboards to commentary that promotes the interests of my client.

Blog Posts for Innovative Text Message Marketing

I was hired to write two to three posts a week for Ugotitfirst.com, a SMS text messaging marketing company with an innovative approach.  They solicit opt-in consumers for products, services or specific businesses.

When a consumer opts to receive messages with coupons or special offers about a certain product type, advertisers can text those consumers with time sensitive offers.  The response rate is amazing, as these text message recipients have asked for these offers.

I am currently writing for this client, and my posts are here.